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This website states the following, "Your comfort is at the forefront of our practice." We analyzed that the web site stated " Let us guide you through the insurance process." It also stated " Learn about the man guiding your dental care. Our goal is to maximize the way you look! We work with our patients to develop a detailed dental program to achieve and maintain an optimal level of oral health and a beautiful smile that looks good and functions well. By practicing good dental hygiene, we reduce our risk of cavities, gingivitis, periodontitis, and secondary problems." The header had birmingham dentist as the highest ranking search term. It was followed by birmingham dentistry, fillings, and tooth colored fillings which isn't as ranked as highly as birmingham dentist. The next words they uses is birmingham crowns. porcelain veneers was also included and will not be seen by web crawlers.